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Hand Plated
A lit deck over the water at dusk, a city skyline across it

Hand Plated

We build the website an upscale independent restaurant deserves, and we keep it running.

Photograph from Fig & Ferry, a sample restaurant we built. Ma Mecrico / Unsplash.

Work

Three sample restaurants

Built on our two templates to show the work. They are not clients. Every menu, every price and every review on them is invented, and the sites are live — click through and use them.

  • Sample site

    Heron & Salt

    A twenty-seat tasting counter in Jersey City, twelve courses, one seating a night.

    Template
    Tasting Room
    Type
    Cormorant Garamond and Inter
    Bookings
    Resy
    Visit the sample
  • Sample site

    Marrow & Tide

    Wood fire and a raw bar on the Encinitas coast, a la carte, open to the street.

    Template
    Tasting Room
    Type
    Fraunces and Inter
    Bookings
    OpenTable and its own site
    Visit the sample
  • Sample site

    Fig & Ferry

    Mediterranean on the Hoboken waterfront: brunch, a raw bar, and sixty seats on the water.

    Template
    Terrace
    Type
    Cormorant Garamond and Geist
    Bookings
    SevenRooms
    Shows
    The Signature treatment
    Visit the sample

Pricing

The prices are on the site

  • Bistro

    $3,500

    One template, the palette and type pair it ships with, and every page a restaurant needs.

  • Chef's Table

    $6,500

    Either template, with the variants, and direction on the palette and the type pair.

  • Signature

    From $12,000

    Everything above, plus the pieces that take a room and make it the site.

Then Care at $149 a month, or Care Plus at $299 a month. No per-cover or per-order fee, on any plan, at any volume. No setup fee. No contract. The care plan is monthly and you can stop it. No charge to leave. You keep the domain, the content, the photographs and the code.

What each one includes

Process

Three to four weeks from intake to launch.

  1. Week 1

    Intake and shot list

    You fill in one document: menus, hours, the story, who is on the team, what the room is like. We turn it into a shot list and book the shoot.

  2. Weeks 1 to 2

    Shoot and build

    Our media marketing partner shoots your room and your food. We build while the files come back, so the site is waiting for the photographs rather than the other way round.

  3. Week 3

    Review

    You get a link and a way to look at any date you like, so a menu that starts next month can be checked before it does. Send changes in plain words. One round is included.

  4. Week 4

    Launch and handoff

    We point your domain at the site, walk the launch checklist, and hand you one document that says what you have and how to ask for a change.

Who you would be working with

Hand Plated is a small studio in Jersey City. We build for upscale independent restaurants and nothing else, which is why the templates already know what a tasting menu is, what a daypart is, and what happens to a terrace in November.